This report gives an in-depth look at the the value proposition, market size estimations, experiments, and results of the “Corporate” customer segment.

This report gives an in-depth look at the the value proposition, market size estimations, experiments, and results of the “Lead Gen & Advertising” Customer Segment.

This report gives an in-depth look at the the value proposition, market size estimations, experiments, and results of the “Mass Market” customer segment.

Obtaining the 12 million annual traffic visits requires substantial investment in traffic acquisition; industry standards suggest 24% of total revenue. Since the corporate market has the lowest cost per customer acquisition costs it is a good starting point for us. We can readily identify these markets and target them with sales calls. While servicing corporate clients, we can slowly ramp up traffic acquisition.

An annual user traffic of 12 million will leverage revenue from higher education lead generation and online advertising specific to our education niche.

The end user will not directly provide revenue streams in the “mass market” customer segment. Rather, traffic hits are the initial “currency” for the mass market customer segment of the e2 venture. This traffic can then be used to convert to dollars by calculating estimated conversion rates for advertising.

Hypothesis

Provide user friendly search tool that collects “for free” or “cheap” online or local classes
Learning Management System to create learning paths, based on user ambitions, utilizing said search.
Social media apps (FB, G+, LI) that shows off courses being taken and allows users to share what their doing and invite friends or contacts

A specialized Search tool with customized filters for corporate training and development departments that are interested in reducing their training costs by delivering filtered FREE courses that are developed from reputable sources. A browser based learning management system would deliver tracking information to the existing corporate LMS system. Company pays a fee for use of Search/LMS.

Higher Ed buyers of prospective student leads are demanding higher quality. They are willing to pay more for higher quality leads (fresher, known source, traced, verified). Our free class search service would deliver students that have already expressed interest in a free class in the related subject to the degree program. They would opt in to being contacted and therefore prove to be a motivated lead of high quality.