Estimation of Market Size: Corporate

Obtaining the 12 million annual traffic visits requires substantial investment in traffic acquisition; industry standards suggest 24% of total revenue. Since the corporate market has the lowest cost per customer acquisition costs it is a good starting point for us. We can readily identify these markets and target them with sales calls. While servicing corporate clients, we can slowly ramp up traffic acquisition.

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Value Proposition: Corporate

A specialized Search tool with customized filters for corporate training and development departments that are interested in reducing their training costs by delivering filtered FREE courses that are developed from reputable sources. A browser based learning management system would deliver tracking information to the existing corporate LMS system. Company pays a fee for use of Search/LMS.

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Value Proposition: Lead Generation

Higher Ed buyers of prospective student leads are demanding higher quality. They are willing to pay more for higher quality leads (fresher, known source, traced, verified). Our free class search service would deliver students that have already expressed interest in a free class in the related subject to the degree program. They would opt in to being contacted and therefore prove to be a motivated lead of high quality.

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